Our Values
Built from 24+ years of lessons. Codified so we never forget.
NODES
No Surprises
Transparency in all interactions. Honesty saves everyone time.
- Continuous feedback, not annual review games
- "I don't know, but I'll find out by EOD"
- "We can't help with that, here's who can"
- No "not my team" runarounds
- You always know where you stand
Why it matters: People deserve to know where they stand, always. Transparency eliminates wasted time and builds trust.
Over-deliver Always
Under-promise, over-deliver. Precision over vague promises.
- If we say we'll do it, we do it
- If we can't do it, we say so immediately
- 44.669 acres (not "about 45 acres")
- Q4 2026 groundbreaking (not "coming soon")
- No marketing fluff, just facts
Why it matters: Trust is built on delivery, not decks. Precision signals we've done the work.
Data-Driven Decisions
You can't improve what you don't measure. Rejection = data.
- Track response times and commitment signals
- Measure power dynamics (who's chasing who)
- "Not yet" instead of "failed"
- Every setback teaches us how to move faster
- Data reveals truth, gut feel reveals bias
Why it matters: Growth mindset backed by measurement. Learn from every interaction.
Execution > Ego
Measure results, not resumes. Actions speak louder than credentials.
- Ego is borrowed from institutions
- Execution is earned through delivery
- Fast responses > impressive titles
- Team before self, customer before ego
- One person owns the problem
Why it matters: Customers care about results, not where you worked before. Internal politics kill companies.
Speed = Respect
Your time is as valuable as ours. Fast "no" is better than slow "maybe."
- Response time: <1 hour for serious inquiries
- No 5-day turnarounds, no "we're very busy" excuses
- Working when others sleep (24x7 execution)
- Speed as competitive advantage
- If our customers win, we win
Why it matters: Speed shows we value your time. Slow responses show we don't. Entrepreneurship doesn't have office hours.
Why These Matter
These values weren't invented in a conference room. They were learned through 24+ years of building, self-funding, and experiencing what NOT to do.
What We Learned
- No Surprises: Learned from accelerator programs that taught us the value of continuous feedback. We're grateful for the structure—it showed us what clarity looks like.
- Over-deliver Always: Learned from partners who helped us understand the difference between vision and execution. Their high standards pushed us to be more precise.
- Data-Driven Decisions: Learned from tracking every interaction during our fundraising journey. Each "not yet" taught us how to move faster and communicate better.
- Execution > Ego: Learned from advisors and mentors who showed us that results matter more than credentials. We're grateful for everyone who challenged us to prove it through delivery.
- Speed = Respect: Learned from economic development partners who moved at our velocity. Their same-day responses showed us what's possible when both sides value time.
Every interaction—positive or challenging—taught us something valuable. We're grateful for the lessons and the people who helped us learn them.
Our Commitment
To Our Customers
- We will respond fast
- We will deliver what we promise
- We will be transparent when we can't help
- We will treat you like the customer you are
To Our Team
- We will give continuous feedback
- We will measure execution, not ego
- We will support your growth
- We will never surprise you at year-end
To Ourselves
- We will measure everything
- We will learn from every rejection
- We will execute 24x7
- We will never forget where we came from
Built from 24+ years of lessons. Proven through execution. Codified so we never forget.